You don’t have to be on the Food Network to create a cocktail show, you can do it in the comfort of your own home with a camcorder, microphone and a few lights. Common Man Cocktails sets the stage of taking a basic how-to cocktail show and turning it into entertainment. The keys to success, building a community around the content, interacting with the viewers and building content around their requests.
Taking it a step further, when designing content targeted at Facebook you have to consider how sound plays out in your video, and the total length of video. Here is an experimental video ‘re-edit’ more suitable for the “language” of facebook.